Hungry for Challenges
Focus Brands is one of the leading franchise foodservice across the U.S.; some of the well-recognized brands are Auntie Anne's and Cinnabon. The client wanted to design a total of 5 landing pages within 4–5 weeks. Each landing page must represent each brand individually with full copy written.
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Piece of Pie
The account team ensured both the client and the internal team understood the tight timeline. A simple wireframe was created for the project to improve efficiency. Each week, 2 landing pages' initial design and copy were due to the client. To ensure each page is aligned with the individual brand, the usage of color, shape, typography and imagery was carefully considered.
User Story
As a potential franchisee, I want to learn more about this particular brand by downloading the guide right after filling out a short form.
Task Flow
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MY ROLE
Lead Visual Designer + Wireframe (Lo-fi Sketches)
The Team
Justin Baloun, Creative Director
Samantha Heath, Lead Copy Writer
Agency
Wheat Creative