Ordinary People Creating a Difference
In 2015, Junior Chamber International (JCI) celebrated the 100th Year of the JCI movement for creating a positive impact in its global communities. A year after the celebration, the 2016 Annual Report's art direction is to represent the ongoing positive impact by the JCI members after its centennial celebration.
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Making History
The marketing team decided to rename the 'Annual Report' to the 'Impact Report,' showcasing more projects on sustainable impact across the globe than the traditional analytics.
The art direction is to 'design with a movement,' and it was inspired by #JAS photo by Ragnar Schmuck styling by Jutta Kuss colorful and slightly angled shoelace.
My role
Art Direction + Lead Designer
The Team
Krissy Durant, Executive Creative Director
Cory Dignazio, Creative Director
Molly Eime, Lead Copywriter
Emily Anderson, Copywriter
Anna Poeppelmeier, Copywriter
Devlin Riggs, Photographer
Agency
JCI (Junior Chamber International)
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