The Golden Opportunity
The Miami Conference was a rare occasion that Junior Chamber International (JCI) World Headquarters had full control of the event. It was an opportunity to make this conference unique and set the visual tone for the other JCI events of 2018.
Goals
Design a conference logo that is familiar to the JCI members
Customized the branding to make this unique event compare to the other JCI events
Able to translate most of the branding elements for the other JCI events of 2018
How It Happened
The branding began by researching South Beach, Miami, and other interesting facts about Florida's state. A series of quality destination images were then selected to set the visual tone for the conference branding, including the color swatch names below.
Follow by the event logo; it was designed with Florida's native silver palm tree in mind while meeting the JCI corporate identity guidelines. In addition, simple shapes and vector patterns were created to connect with the other 2018 event branding.
Miami Palm
Miami Ocean
Miami Sky
Miami Sun
JCI Orange
Miami Heat
Let’s Explore Outside of South Beach
After researching Miami and Florida State, a set of vector art was created specifically for this conference.
Florida's State Flower: Orange Blossom
Art Deco: McAlpin Building on South Beach
Florida’s Native Bird: Flamingos
Sails Near Miami
Florida's Native Tree: Silver Plam
Museum of Science in Miami
Villa Vizcaya
Silver Palm Tree
My Role
Art Direction + Mockups + Lead Designer
Agency
JCI (Junior Chamber International)
Oh, We Are Done
BROCHURES
DESTINATION BROCHURE
PROGRAM BROCHURE
GUIDES
IDENTITY SHEET
Conference USER GUIDE
PRESENTATIONS
POWERPOINT
Keynote
PRINT collaterals
PARTICIPATION CERTIFICATES
Credentials/badages
INVITATIONS
POSTERS
PROMOTIONAL Flyers
Signage
RetracTable vertical BANNERS
Wayfinding
Session/Room signage
SOCIAL MEDIA Marketing
FACEBOOK
GOOGLE+
Instagram
LINKEDIN
Snapchat
TWITTER
OTHER FILES
COLOR SWATCHES
Selected PHOTOS – JPG & TIF
VECTOR ART – AI & EPS